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Mystery Shopper Program

  • Specialized mystery shops focused on the hospitality industry
  • Increased staff accountability leads to higher service levels
  • Measuring steps of service benchmarks improves training effectiveness
  • Franchise compliance shops ensure brand standards and consistency
  • Bar loss prevention shops help to decrease liquor costs
  • Quality assurance measures ensure that information is accurate and reliable
  • Third party program ensures unbiased feedback
  • Introduces new guests (shoppers) to your business as a marketing tool
  • Professional macro view reporting and analysis identifies trends
  • Fully customizable to meet the unique needs of your business
  • Efficient and affordable with no hidden fees

Goodwin Hospitality Mystery Shopper Program reflects our niche focus and experience within the hospitality industry with our specialized mystery shops and professional shoppers. Our growth and client retention has proven that it is this focus and specialty that makes a difference. Our clients place a great deal of trust in us and we take that trust very seriously. Clients look to us to provide them with advice and insight that can only come from years of experience within the hospitality industry. When you partner with us, you really are partnering with a peer that understands your business.

Clients are quickly impressed when they switch their mystery shopping services to Goodwin Hospitality. They easily notice our professionalism, experience, shopper integrity, and reporting accuracy. We take great pride in the quality of our shoppers and our shop reports. Our quality assurance team of editors reviews, edits, and approves all shop reports before they are shared with our clients to ensure accuracy and integrity. New clients also appreciate the customization and flexibility that we offer. We work with our clients as partners to fully customize the survey templates and reports to meet their individual needs. There is never a charge for program set-up, template revisions, or custom reporting. New clients value that we are a hospitality services company and that we actually understand the business and know which programs, questions, and reports will work best for them.

We use a unique pool of mystery shoppers with quality and professionalism in the industry that is second to none. We have an extensive pool of your natural mix of guests, MSPA certified shoppers, and hospitality industry professionals, like restaurant, bar, and hotel managers, that are sourced through our hospitality management recruiting division. We only use experienced bartenders or bar managers to conduct our specialized bar loss prevention shops, as they are the only people truly qualified to monitor pour counts, cash handling, and bar operations. We are proud members of the Mystery Shopping Providers Association (MSPA) and many of our shoppers and staff are MSPA Gold Certified.

Our sophisticated and modern reporting technology provides interactive graphs that make it easy to analyze and identify trends within cumulative data on a local, regional, and company-wide level. The system can provide hundreds of different types of management reports to meet your specific needs, clearly and attractively formatted for your review and presentation at your management meetings. You are also able to specify who within your organization can access mystery shopping information and the types of information and reports that they can review. All reports are viewed through a secure server and all data is encrypted to ensure that information is only viewed by authorized individuals.

Please visit our mystery shopping website to learn more about this service and how your company can benefit by outsourcing your mystery shopping to Goodwin Hospitality.

For businesses outside of the hospitality industry, please visit CustomerProphet.com, a division of Goodwin & Associates.