Goodwin & Associates Hospitality Services

Business Planning

Creation of capital budgets and overall financial planning
Development of business plans (for bank and venture capital presentation)
Orchestration of lease/purchase negotiations

Bookkeeping and Accounting

Review and analyze current bookkeeping and accounting systems and procedures.
Implementation of a QuickBooks-based system, including point-of-sale, tipping, banking, and other spreadsheet interfaces.
Customize bottom-line reporting functions for top management.

Human Resources

Plan and develop all of your employee-directed documents — including your employee handbook. We can help you make these documents reflect your organizational and financial goals, as well as meet any legal or regulatory requirements that are specific to your location(s).
Review and analyze your hiring and termination practices and procedures. We can make recommendations for making this process a better “fit” for meeting your goals, while remaining compliant with current regulations in your state or municipality.
Review current sexual harassment and discrimination policies, and make recommendations for making these policies more clear. These services may include recommendations for staff training and/or the clear disclosure of these policies in the “employee handbook,” and other employee-directed communication tools that will help protect you in the future.
Review and analyze staff retention and turnover data, and identify the management, training, operational, and communication issues involved.

Frontline Operations

Study and evaluate all of your “front-of-the-house” practices and procedures, and make recommendations for improvement.
Analyze your reservation system, and review how this system affects your business, including recommendations for improvement.
Review wait-staff training practices, and make recommendations for the appropriate orientation and training of your front-line staff.
Review and analyze your current menu, and make recommendations for improvement and/or change based on venue, market, and staff capabilities.
Review and analyze menu design and descriptions. Recommendations for changes are based upon this analysis.
Review purchasing, inventory, and waste control programs, and make recommendations for improvement.
Review kitchen delivery systems and organization, and make recommendations for improvement.
Review of interior/exterior design and ambiance, and make recommendations for improvement.

Marketing Communications

Development of complete and comprehensive plans for special promotions and/or events that achieve your marketing goals.
Sales programs — from concept through implementation and evaluation.
Cohesive design (branding) analysis to build recognition.
Graphic design services — for all your marketing communication needs.
Evaluation and recommendations for creating strategic trade/vendor relationships that can build your business.
Evaluation and recommendations for improving public relations marketing, including local, regional, and national print/radio/TV media relations and planning.
Evaluation and recommendations for exploiting social media marketing, including proven strategies for building your business through Facebook, MySpace, Linked-In, and other Internet venues.
Recommendations for strategically evaluating and planning all your charitable giving — locally, regionally, and nationally — to maximize “affinity marketing” opportunities through philanthropy.

Product Review

Review, analysis, and recommendations concerning your price strategy.
Review, analysis, and recommendations concerning plating practices and meal presentation.
Review and analysis of your chef and kitchen staff capabilities, and recommendations for culinary training programs.
Review and analysis of your wine list (or how to create one). Training programs can be recommended so you can take better advantage of this lucrative aspect of your business.

Business Valuation Services

Opportunities are often lost by not making the right move at the right time. Knowing the value of your business is critical in many merger, acquisition, tax planning, financial reporting, and litigation situations. At Goodwin & Associates we approach business valuation as a science and an art. Our clients benefit not only from proven valuation techniques, but also from our highly developed business instincts drawn from years of experience in the hospitality industry.

Whatever the reason for the valuation, our professionals are prepared to consult with business owners regarding the value of their business. We will evaluate the financials and provide different strategies and models to meet our client’s needs.

Whether you are seeking private equity financing or positioning your business for sale, Goodwin partners with proven hospitality accounting professionals that have extensive experience in valuation procedures, and considering a client’s history and future needs.

Location and Site Selection Services

If you are looking for your initial location or expanding your business, site selection is an important part of the process. Our team is ready to be your location and site selection partner. Goodwin & Associates provides professional consulting services that embrace the complete location and site selection process including professional lease negotiations, preliminary budgeting, and feasibility studies.

Our consulting services also benefit clients who are faced with the complex mix of site decisions that come with mergers and acquisitions. We are able to properly evaluate the impact of these decisions and manage the process — including the negotiation of the purchase and sale agreement.

Goodwin has a strategic Real Estate partner,Duval Team Real Estate, that offers brokerage expertise when real property is involved in the transaction.