Guest Satisfaction Surveys
Getting genuine and thoughtful customer feedback is perhaps the most valuable information you can gather to grow your business. Traditional ways to gather this data (comment cards on the table or in the hotel room… or when a customer pays the bill) may indirectly communicate that you care about a customer’s experience, but these well-intentioned feedback devices rarely yield useful information.
Change your strategy…
Goodwin & Associates can help you transform your approach for collecting information about a customer’s experience, and provide you with information that you can use to flag problems, learn more about your market, and help you make strategic decisions to build your business.
The Goodwin approach…
Most of your customers are web-savvy these days, and if you make it worth their while they’ll be very amendable to a web-based customer feedback system.
We can provide the following Guest Satisfaction Survey services:
- Questionnaire Assistance. We’ll work with you to develop the questions for your survey, and help ensure clear and quantifiable results.
- Dedicated Web Address. We provide you with a dedicated web address, identified with your company name, at no cost. You can then print this web address on your customer receipts, and offer an incentive to complete a quick survey.
- Online Data Collection. All the data from completed surveys is stored online, with customized reporting options and graphs so you can identify trends.
- Cost Effective. There are no set-up costs, maintenance fees, or other hidden expenses. You only pay for the completed surveys you receive each month, and if you wish, you can even limit the number of surveys you receive for each location (within a specified time frame) so this budget line item never exceeds a specific amount.
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